Smoothie King announced that the brand has signed franchise and territory development agreements in 2022 to add over 160 stores to new and existing markets. More than half of the agreements signed are with existing franchisees, who have contributed to the company’s $618 million in system-wide sales and continue to be a driving force behind Smoothie King’s expansion. In addition to strengthening its development pipeline, Smoothie King opened 77 new stores in key target markets in 2022, including Albany, New York; Cleveland, Ohio and Washington, DC
“In recent years we have seen an increasing demand for healthier eating options around the world [quick-service] segment and this trend had a positive impact on the growth of the brand. With deals signed in 24 states in 2022, we couldn’t be more excited to expand the reach of Smoothie King’s purpose-driven menu and be an important part of our guests’ health and wellness journey,” said Wan Kim, CEO and Chairman of The Table. “As we expand our footprint, we will make our branded products even more accessible and work hard to increase profitability for franchisees in all markets.”
With landmark franchise development, Smoothie King is expected to open more than 100 locations in 2023 and is committed to helping guests achieve their individual health goals through its purpose-driven menu. The brand has a research and development team dedicated to testing and launching new product offerings to enhance the menu, increase traffic and meet the evolving needs of today’s health-conscious diners.
To position its operators for success, Smoothie King offers a variety of prototypes for franchisees to consider as they build their portfolios, including a new drive-only prototype that debuted in 2022. For its guests, the design stands on one Area of approximately 800 square feet and features a traditional drive-through lane on one side of the building, with a lane for online orders and third-party delivery on the other side. It also features a convenient front-facing pickup window that allows guests to have their custom smoothie hand-delivered.
“The foundation of our business model is based on convenience and accessibility, making Smoothie King the ultimate on-the-go [quick-service restaurant] Brand. With the launch of our drive-thru-only prototype, we were able to offer prospective and existing franchisees an investment opportunity that enhances the off-premises customer experience while improving operations,” said Chris Bremer, Chief Development Officer. “This addition to our real estate offering will help fuel our expansion across the country while we maintain our vision of being an integral part of every health and fitness journey.”
Smoothie King continues to seek experienced operators interested in expanding their portfolio with a brand dedicated to providing products that inspire people to lead healthy and active lifestyles. Single and multi-unit development opportunities are available, as well as incentives for US military or active-duty veterans and first responders, including law enforcement, firefighters, and EMTs. Additionally, the brand introduced new incentive programs for existing franchisees and qualified in-store team members who are looking for a way to realize their entrepreneurial dreams with Smoothie King. The programs are open to all franchisees who want to expand their portfolio.
The news and information contained in this press release has not been endorsed by WTWH Media LLC.
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